Meghan Markle Is Named 2019's Most Powerful Dresser

Nov 19, 2019 by apost team

Meghan Markle has been named 2019's most powerful dresser by a global fashion statistic platform. The Duchess has claimed the title of influencing fashion trends and consumer searches after she wears similar fashion items. 

Lyst is a global fashion search platform that released fact sheets on the fashion trends and influencers that are driving the industry in new ways. For Meghan Markle who topped their list for the most powerful dresser, the company said:

"Meghan Markle was the most powerful dresser of 2019 and her outfits sparked, on average, a 216% increase in searches for similar pieces. After she wore five different shirt dresses on the Royal Tour of South Africa, searches for the category grew 45% over a month." 

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During Meghan's Royal Africa tour, according to the Daily Mail, the duchess' wardrobe cost the crown a modest £4,100 ($5,000), with the Duchess even recycling previously-worn outfits. Markle included pieces designed by local, sustainable designers and was seen wearing flats on multiple occasions throughout the tour. 

In comparison, during the Duke and Duchess’ last royal tour, the 38-year-old’s wardrobe was estimated to have cost a whopping £118,000 ($145,000). 

Lyst listed examples of how the duchess' fashion choices have influenced consumer's purchases. "The Club Monaco dress sold out in less than 24 hours, following a 570% spike in searches and wearing a J Crew skirt saw a 102% increase in searches for the brand," Lyst said. 

The company measures how powerful a celebrity is by looking at how their "personal style choices drove the biggest spikes in searches, sales, news coverage and social media mentions over the last 12 months."

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