Kate Middleton’s Treasure Hunt: Duchess Of Cambridge Leaves Copies Of Newly Released Photography Book Hidden Around With Letter Tucked Inside — And It's Already A Best-Selling Book
May 07, 2021 by apost team
It isn't often that a member of the royal family offers a treasure hunt for citizens, but Kate Middleton is changing that. As part of the release of her new book, Kate has teamed up with The Book Fairies, a literary movement that urges readers to share books that they have read and enjoyed by leaving them in public spaces for others to find. A few lucky people will be finding Kate's newly published book for themselves soon enough!
The coronavirus pandemic has been something people all over the world have been dealing with for well over a year. With lockdown restrictions and stay-at-home orders continuing to be put in place, lifted and then reimposed, many people have had to adjust their everyday routine time and again. Kate decided to do something to document this new way of life and encouraged folks in the United Kingdom to share photographs of how their days looked.
Moved by all the entries she received, Kate wanted to do something to share the photographs with more people. She came up with the brilliant idea of releasing a picture book to showcase what life was like in the U.K. during 2020.
The Duchess of Cambridge has been busy gearing up for the upcoming release and has made her presence across social media platforms more known in the past week in preparation. Kate’s book, “Hold Still: A Portrait of Our Nation in 2020,” is set to be released on Friday, May 7, 2021. The photographs of Kate leaving a book outside Buckingham Palace were taken on May 6, 2021.
Harper's Bazaar reported that during the first coronavirus lockdown in the United Kingdom in 2020, Kate encouraged others to share their everyday experiences through a series of images. She launched a campaign to help capture what life was like for people across the U.K. as everyone worked to get adjusted to their new lifestyles in lockdown. The campaign was a sheer success, and Kate decided to do something with all the cherished photos she received in the process.
She set out to construct a book full consisting of 100 of the most “poignant” portraits from the 31,000 entrants she received, according to Daily Star. “Hold Still: A Portrait of Our Nation in 2020” perfectly depicts what life was like for people as they laughed, struggled and adjusted to their changing pandemic routines.
The Duchess of Cambridge has partnered with the National Portrait Gallery and the mental health charity Mind, with all the proceeds from her book sales going to these establishments. Mind is an organization that provides advice and support to help people who experience mental health problems by improving services, raising awareness and promoting understanding. Their mission is simple yet strong: “We won’t give up until everyone experiencing a mental health problem gets support and respect.”
Kate shared a sneak peek into her new book full of photos with a quick video uploaded to Kensington Royal’s Twitter account on May 5, 2021. Flicking through the pages, Kate showed all the stunning photographs people had to look forward to, and it looks like the book might already become a best-seller thanks to Kate's treasure hunt! In fact, "Hold Still" was at the top of Amazon.co.uk's best-seller book list as of May 7.
The treasure hunt was announced by The Book Fairies on their Twitter account as well as by Kate on the official Instagram account she shares with William. The caption on the photos and video that Kate uploaded read, "Let the search begin! We’ve joined @bookfairies_uk for the day to share copies of Hold Still around the U.K. with you."
She continued, "Each copy is adorned with a gold book fairy sticker, gold ribbon, and has a letter from The Duchess tucked inside. To make this activity even more special, book fairies, the Hold Still judges and participants of the final 100 images are leaving copies at places that gave them hope during the lockdown."
This is certainly an exciting event coming up, and we are sure that the people who find Kate's books are going to be thrilled. It is also a great way to get people to fall in love with books and reading.
It has been an activity-packed week for Kate and William. Kate's book hunt comes in the same week as the launch of the Cambridge's YouTube channel. The video announcement about the channel on Instagram included the caption: "Better late than never — we're now on @YouTube 🎥"
It's true that this move seems almost overdue. Video-based social media like YouTube has been on the rise for over a decade now, but a traditional institution like the royal family is slow to take up new ways of communicating. Currently, the newly announced channel only features a 25-second teaser video. The short mix-up of previous footage and new scenes features a mix of different moments from the couples' life.
With the new content opportunities and the ongoing treasure hunt, royal fans have a lot to look forward to!
What do you think of this beautiful idea? Are you going to be reading Kate's new book? Tell us what you think, and be sure to let others know about Kate's exciting treasure hunt!