Kate And William's Instagram Revamp: Couple Replace 'Kensington Royal' Username With More Personal 'Duke And Duchess of Cambridge' And Exchange Family Profile Picture For Candid Couple Snap

May 07, 2021 by apost team

Prince William and Kate Middleton are two of the most famous figures in the royal family. Beloved by the public and the press, the pair is always seen with smiling faces in public engagements and has proved their prominence as working members of the royal family. With a family of their own consisting of three children, the Cambridge couple always has events and milestones to mark in their public and private lives. Additionally, the prince and Kate act as prominent public figures in the United Kingdom, where they also contribute philanthropically through their official charity fund — when they aren't taking care of the Cambridge brood or starring in romantic videos, that is.

As of May 2021, these milestones and moments will also be chronicled on their new YouTube channel called simply "The Duke and Duchess of Cambridge." The news about this new social media account was spread via their Instagram page, which also changed names at the same time on May 6. Instead of "KensingtonRoyal," the account is now held under the name "DukeandDuchessofCamebridge," mirroring the new YouTube channel.

As the royal couple has readily taken to video messages to their fans and followers over the recent years, this channel only seems to be the logical next step to take. The couple has already proven to have an affinity for the media, and it is well-known that Kate likes to dabble in photography, sometimes even being referred to as "the unofficial royal photographer" by the British media.

Read on to see first impressions from the royal couple's social media changes and their first YouTube project.

Revamping their entire social media presence, the duke and duchess not only changed their account’s name to the more informal “Duke and Duchess of Cambridge,” but they also changed their profile from a family photo to a candid snapshot of the two in Ireland, according to People. The royal rebrand was simultaneous with the announcement that the duke and duchess would be launching a YouTube channel.

William and Kate have been using the video format to give their fans a glimpse at their life for some time now.

On the day of their 10th anniversary, the official Instagram account of the duke and duchess posted a never-before-seen video of William, Kate, and their children enjoying themselves at Anmer Hall in Norfolk. The video featured the smiling family as they walked on the beach, roasted marshmallows over a fire and played in the fields of the idyllic English countryside. All of these intimate family moments were accompanied by relaxing instrumental music. The video also featured a short caption that read:

"Thank you to everyone for the kind messages on our wedding anniversary. We are enormously grateful for the 10 years of support we have received in our lives as a family. W & C"

Just a few days before that, the couple's official Instagram account also shared a video of their sustainable farm tour across Darlington. William and Kate can be seen visiting farm animals, talking to the farmers about their work, and petting sheep. The highlight of the video was definitely the moment when both royals took turns driving a tractor across a field. According to Hello! Magazine, the farmer who sat beside them during their brief stint behind the wheel only had positive things to say about the couple.

apost.com

"They were both very good, Farmer Stewart said. “William mentioned how the GPS technology was used in helicopters so understood how it worked. They both wanted a go and didn't need any persuasion. Once they got used it, it was fine. There was no drama. Both very keen and very knowledgeable."

The newly announced YouTube channel currently only features a 25 seconds long teaser video. The short mix-up of previous footage and new scenes features a mix of different moments from the couples' life.

The start of the video is definitely the most endearing moment. William and Kate, sitting on a sofa with pictures of their children behind them, are looking straight at the camera. William looks over to his wife while he points his finger towards the camera. "You'll have to be careful what you say now, because these guys are filming you," he jokes. Kate lets out a small giggle and declares, "I know!"

The video announcement on Instagram included the caption: "Better late than never — we're now on @YouTube 🎥"

It's true that this move seems almost overdue. Video-based social media like YouTube has been on the rise for over a decade now, but a traditional institution like the royal family is slow to take up new ways of communicating. While an official YouTube channel for the royal family, in general, does exist, the individual members so far do not have their own video outlets with which they can communicate directly. It will be interesting to see what kind of content we can expect from Kate and William's new channel. What we can already say is that it has been planned for a long time already: YouTube states that the channel was first established in October 2020!

What do you think about the new video channel and Instagram revamp? Are you excited to see what William and Kate Middleton will post? Tell us what you think and pass this along to fellow royal fans!