John Legend Campaigns For Dads To Be 'Active' In Diaper Duty By Installing Changing Tables In Men's Rooms By 2021
Music artist John Legend recently opened up to People about his project with Pampers to install 5,000 changing tables in men's restrooms across the U.S. and Canada. Legend shares daughter Luna, 3, and son Miles, 1, with his model wife Chrissy Teigen.
Legend explained in his interview with People that it was a "no brainer" to work with Pampers. “It all started from an organic situation which was that Chrissy and I both shared diaper-changing duties with Luna,” said Legend. The singer had previously appeared in a Super Bowl ad about dads on diaper duty in February for Pampers.
According to a recent survey by Pampers taken from 200 U.S. parents, 9 out of 10 dads have gone into a public restroom that has not had a baby changing table. Pampers announced the need to "help address the inequality hands-on dads face when it comes to taking care of their babies.”
Pampers in partnership with Koala Kare has committed to installing 5,000 baby changing tables in high-need public locations in the men's restroom by 2021 as apart of its "Love the Change" campaign. “We really started getting behind the idea of dads having diaper duty and that being a part of co-parenting,” Legend said.
The "Love the Change" campaign was, in part, brought about when a photo of Florida father Donte Palmer went viral in 2018. The image showed Palmer squatting with his child in his lap so he could change his son's diaper. Since the post gained so much momentum, Donte founded the Squat For Change organization which is committed to "driving initiatives that result in the installation of appropriate diaper changing stations."
Palmer also joined Pampers and Legend to encourage the "Love The Change" campaign in this video posted by Pampers. While speaking about the campaign Legend said, “We want to make sure that we do our part to make that message heard, I think making the changing stations available is gonna make a difference for a lot of people.”
We are happy to see John embracing his role as a father and activist and are looking forward to seeing this change across the U.S. and Canada! What do you think about Pampers' new campaign? Let us know in the comments and be sure to spread the word about this!